UI/UX
JOSETTE is a side project I created and designed to talk about and interview emerging artists.
Even though I used a Squarespace template, I could customize everything below the navigation. I sketched ideas that I showed to some potential users (aka friends!) and went through several iterations. The design without side navigation was the most popular.
It was conceived as an online magazine meshing images and written content in a fluid and pleasing experience.
It was important to represent the artists' work with big and prominent images, but also to give them a chance to talk about their work.
As for the reader/user, the flow of the articles had to make sense and be engaging enough visually to keep reading.
A white background was chosen to avoid clashing with any of the works on display and give a clean minimalist look since the point was to show art and give it the spotlight.
Getting feedback from both readers and the artists whose work was on display was important to me. Keeping an open mind was paramount and it allowed me to learn a lot about creating an experience that was both informative and entertaining.
“Beautiful job with both the interview and the layout. I could not be happier with this piece. It’s great when someone really gets it right!”